What Do Consumers Think About Lunch?
Copyright: QSR Magazine
July 1, 2010
In order to learn more about what its customers desire for lunch, Quiznos recently completed a Lunch Report that surveyed consumer opinion on a variety of trends and issues. Some of the results, says Quiznos chief communications officer Ellen Kramer, took the brand by surprise. "It was amazing to me to find out that 54 percent of people eat [lunch] in 20 minutes or less," Kramer says. "Quiznos believes that people look forward to lunch, and we wanted to make sure that we give them something to look forward to, even though it's only going to take 20 minutes to do that."
Read More!
Copyright: QSR Magazine
July 1, 2010
In order to learn more about what its customers desire for lunch, Quiznos recently completed a Lunch Report that surveyed consumer opinion on a variety of trends and issues. Some of the results, says Quiznos chief communications officer Ellen Kramer, took the brand by surprise. "It was amazing to me to find out that 54 percent of people eat [lunch] in 20 minutes or less," Kramer says. "Quiznos believes that people look forward to lunch, and we wanted to make sure that we give them something to look forward to, even though it's only going to take 20 minutes to do that."
Read More!
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